Counterfeit reality and chatbots: Six predictions for IT businesses and users in 2018

Woman chatting with automatic bot on smartphone and talking about consulting health insurance.

Martin Kovacs | SmartCompany


When it comes to advances in technology, it’s the companies that are able to get ahead of the curb that reap the benefits.

The digital landscape may be vastly different within a few years, and for companies seeking to stay relevant it could be a case of sink or swim.

At the Gartner Symposium/ITxpo 2017 in October last year, Gartner shared its top predictions for IT organisations and users in 2018 and beyond, shedding light on what could be the next big things in tech.

Voice and visual search functions will grow

Gartner forecasts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.

“Consumer demand for voice devices — embodied by products such as Amazon Echo and Google Home — is expected to generate $[US]3.5 billion by 2021,” Gartner observed.

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