silicon | Silicon Republic Startups
Choosing a good brand for a website is not easy. It can be a challenge to get the domain name that you want.
Once you find an available domain name that you like, it can be tempting to start using it immediately. However, it is worth spending the effort and time to find a good name that is protectable, and in which you can build real value.
At Matheson, we recommend that every online company thinks long and hard about its online brands and reviews its online branding strategy periodically. Take the time required to select a protectable brand.