Jon Russell | TechCrunch Fundings
Jirnexu, which is headquartered in Kuala Lumpur, operates financial comparison services in Malaysia and Indonesia. Those services aggregate offerings and deals from banks and financial services companies, effectively acting as a user acquisition channel for reaching new audiences and customers.
This round is a follow-on to Jirnexu’s $11 million Series B which closed in May and was led by SBI, which was the other investor in this extension. This new money takes the startup to $28 million from investors to date.
The deal marks the third investment in Asian fintech for Experian, which is based in London and valued at £17.8 billion, or $22.6 billion. The firm previously backed India’s Bankbazaar and Singapore-based C88.
As you’d expect, those deals include strategic relationships. In the case of Jirnexu, Experian said it would help with “improved performance in demand generation, better eligibility matching through analytics and more seamless consumer experiences.”