Experian leads $10M investment in Southeast Asia fintech startup Jirnexu

Experian Plc signage is displayed as representatives speak with job seekers during the TechFair LA career fair in Los Angeles, California, U.S., on Thursday, March 8, 2018. The U.S. Department of Labor is scheduled to release initial jobless claims on March 15. Photographer: Patrick T. Fallon/Bloomberg
Experian Plc signage is displayed as representatives speak with job seekers during the TechFair LA career fair in Los Angeles, California, U.S., on Thursday, March 8, 2018. The U.S. Department of Labor is scheduled to release initial jobless claims on March 15. Photographer: Patrick T. Fallon/Bloomberg

Jon Russell | TechCrunch Fundings


Consumer credit giant Experian is continuing to back Asian fintech startups after it led a $10 million investment in Southeast Asia’s Jirnexu .

Jirnexu, which is headquartered in Kuala Lumpur, operates financial comparison services in Malaysia and Indonesia. Those services aggregate offerings and deals from banks and financial services companies, effectively acting as a user acquisition channel for reaching new audiences and customers.

This round is a follow-on to Jirnexu’s $11 million Series B which closed in May and was led by SBI, which was the other investor in this extension. This new money takes the startup to $28 million from investors to date.

The deal marks the third investment in Asian fintech for Experian, which is based in London and valued at £17.8 billion, or $22.6 billion. The firm previously backed India’s Bankbazaar and Singapore-based C88.

As you’d expect, those deals include strategic relationships. In the case of Jirnexu, Experian said it would help with “improved performance in demand generation, better eligibility matching through analytics and more seamless consumer experiences.”

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Source: Experian leads $10M investment in Southeast Asia fintech startup Jirnexu